We are a boutique consulting firm helping hospitality brands grow with clarity, creativity, and confidence. Whether it’s launching a new brand, curating high-impact events, driving business growth, elevating the guest experience, optimizing sales strategies, or guiding a team through transition, we bring bespoke, hands-on support that’s tailored to your goals. We believe everyone can only do their best in each moment — and with the right tools, structure, and insight, that best becomes something extraordinary.

Best Always began as a simple email sign-off.

A small phrase tucked beneath every message I sent: Best always, Rachael. But over time, those two words became more than a closing line — they became a mantra. A mindset. A promise. I was raised to always do my best. That didn’t mean perfection — it meant intention. It meant showing up with care, integrity, and the kind of quiet excellence that makes a lasting impression. That ethos followed me through over two decades in luxury hospitality and strategic leadership, and it’s the foundation of everything we do today.